In an attempt to make McDonald’s look more eco-friendly, stores across Europe will be changing their logo. After many years of the classic golden arch with a simple red background, a number of stores across Europe will be changing to a green background.

Over the past few years, McDonald’s have faced criticism for their eco-unfriendly practices. However, to combat that, they have rolled out a series of eco-friendly practices for different stores around the world.

The logo colour change is the chage that is taking place across Europe. This change has already rolled out across a few stores within France and the United Kingdom. The country making the largest change is Germany where over 100 stores will be making the change to the green logo by this Christmas. Whether more stores in more countries will also make this change is not known.

You may wonder why such a simple change to their logo would make such a difference to their green appearance. However, the change in logo will help the public understand that they actually are trying to make a difference.

Sony Ericsson did some similar to this earlier on in the year. Altough they were only looking to freshen up the brand and not send a message, like McDonald’s are trying to, they simply created a series of their logos, but in different colours instead of creating a new logo. This shows that if your business has the right logo, only small changes need to be made for it to have a big effect.

There’s no reason why such a simple change like that wouldn’t work for your company. If you were a food based company, changing the logo colours to make a series of food and drink logos you could use would give your business a fresh image. The same little changes could be made for any logo really, whether you make clothing logos or church logo examples.